eTail France 2014 (past event)
November 05 - 06, 2014
Conférence d'e-commerce française créée par les détaillants pour les détaillants
Unleashing your Omni-channel potential
09:45 - 10:20 Registration and refreshments
10:20 - 10:25 Conference Directors Welcome (session in English language)
10:25 - 10:30 Chairperson’s Welcome and opening remarks (session in French language)
10:30 - 10:50 KEYNOTE ADDRESS: (session in French language) An e-Commerce strategy for the future: Changes and opportunities
- How has ShowroomPrivé’s strategy changed?
- Why has it made these adaptions?
- Thoughts on the future
10:50 - 11:10 KEYNOTE ADDRESS: (session in French language) The evolution of large retail groups towards effective & efficient cross-channel integration
- How can large retailers develop in an Omni-channel world?
o In what way is it harder for large companies? - How do you measure success in your digital strategy
- Store development: how do you cope with the consistency between online and offline in an Omni-channel world?
- How do you tie these all together?
11:10 - 11:30 Responsive marketing, how to use every channel to follow the consumer's life cycle (session in French language)
11:30 - 12:15 Coffee and networking break in the exhibition hall
12:15 - 12:30 Interview: (session in French language) A roadmap for the future: What are the Key-steps to building an Omni-channel strategy?
- What does Omni-channel mean to you?
- How does it create consumer opportunities?
- How do you start this process?
o What are the development areas? - What should you invest in first?
o Technology, Infrastructure, Staff, Branding - What does a seamless ‘online’ and ‘offline’ brand look like?
Bill Loller
Vice President, Product ManagementMobile at Tealeaf Technology, IBM
12:30 - 12:50 Case Study: How to frame content driven marketing in an Omni-channel environment to encourage traffic, commerce and sales
12:50 - 13:35 How to establish great customer experience: An interactive example of the customer journey
An interactive look at brand strategies featuring noted brand strategist and professional speaker, Minter Dial
Stream A
13:35 - 14:45 Lunch and networking break in the exhibition hallStream B
13:35 - 14:45 Qubit private lunch – (Sidney Bechet room)
invitation only
Stream A: New frontiers in Online Marketing
14:45 - 15:05 Internationalising Vs Localising: What is best practice when entering a new region? (session in French language)- What are the benefits of each approach? oCan they be effectively combined?
- How can you be efficient when centralising?
- What should be localised?
- oProduct?
- oService?
- oBranding?
- oAdvertising?
- oWhat are the critical success factors to efficient localising?
- How can you measure success?
Stream B Omni-channel Creative Boardrooms (sessions in French language)
14:45 - 15:05 Creative Boardroom: How to drive traffic from Web-to-Store- Will the retail shop evolve or die?
o In what ways could it evolve? - Can the retail shop have other uses beyond traditional shopping?
o Returning goods
o Click and Collect shopping
o Try before you buy online - What are the practical difficulties with changing the nature of the retail shop?
- How can you pioneer this new trend?
Stream A: New frontiers in Online Marketing
15:05 - 15:25 Getting it right: Leveraging the power of personalisation across new markets to become a real-time retailer- With the right approach, personalisation promises to offer both a more engaging customer experience and allow retailers insights into predicting future consumer behaviour, leading to increased sales and measurable bottom line results.
- In this presentation, Qubit CEO Graham Cooke explains the practical steps needed to deliver personalisation in real-time, from data collection to finding insights and having the right team behind you. He will offer first hand case studies of how leading global retailers approach their conversion optimisation strategy, illustrating with rich examples. Expect a highly visual presentation peppered with research, video and practical inspiration for immediate use in your business.
Stream B Omni-channel Creative Boardrooms (sessions in French language)
15:05 - 15:25 Stream B continuedStream A: New frontiers in Online Marketing
15:25 - 16:00 All-Star Panel: (session in French language) How to successfully enter new markets: What are the mistakes to avoid?- When are you ready to 'go global'?
- Which markets do you enter first?
- Payments: which system to use?
o How do you negotiate the issue of foreign currencies? - How do you navigate country regulations and local laws?
- Shipping and import costs Vs warehouse management – which is right for you?
- Translating the local language, are there any ways around this?
- How do you market your product in the new market?
o How do you benchmark against native, market rivals?
Stream B Omni-channel Creative Boardrooms (sessions in French language)
15:25 - 16:00 Stream B continued16:00 - 16:45 Networking break in the exhibition hall
Stream A: New frontiers in Online Marketing
16:45 - 17:05 What is best practice internet strategy for commencing new projects? (session in French language)- Identifying new users, how do you reach them?
- How do you create excitement about the new project?
- How can you secure an ROI?
Stream B Omni-channel Creative Boardrooms (sessions in French language)
16:45 - 17:05 CREATIVE BOARDROOM: Logistical Nightmares: How have logistics changed in the Digital world? ( session in French language)- What are the crucial factors for establishing customer loyalty?
- What is ‘Grade A’ service?
- What can you offer customers to encourage loyalty?
- Should one sacrifice ‘margins’ to maintain customer loyalty?
- What is the most important feature of ‘Grade A’ service?
- How do you implement that immediately?
Stream A: New frontiers in Online Marketing
17:05 - 17:25 Innovation spotlight: Forget the line! Growing the loyalty of your best customers with multi-Channel marketing personalisation- There’s a revolution in digital media and marketing, and this time it’s personal! In the near future, successful marketers will be defined by their ability to create personalized, relevant, seamless, and engaging experiences for consumers and shoppers, across all platforms, devices, and content. Rising expectations from audiences and increasing competition mean it’s time to put the consumer at the center of your digital marketing strategy and plans.
- This session will paint a clear picture of the future and tell you how to win it by forgetting about the line between offline and online. Convergence is coming: are you ready?
Stream B Omni-channel Creative Boardrooms (sessions in French language)
17:05 - 17:25 Stream B continuedStream A: New frontiers in Online Marketing
17:25 - 17:45 Getting to know your customer better: How can website personalisation help to drive revenue? (session in French language)- What are the most valuable touchpoints?
- What is the most valuable information you need?
- How can you gather this information?
Stream B Omni-channel Creative Boardrooms (sessions in French language)
17:25 - 17:45 Stream B continued17:45 - 18:05 Utilising call centres as a differentiator when entering a new market (Session in English language)
- Make or buy?
- Local solution or international Hub?
- What difference does it make?
18:05 - 18:25 Internationalising your business: How to identify new foreign actors (session in French language)
- What are the key ways of attributing and identifying new actors?
- What are the key devices used for this?
- Why are these techniques so effective?
- Will you need different techniques in different markets?