eTail France 2014 (past event)
November 05 - 06, 2014
Conférence d'e-commerce française créée par les détaillants pour les détaillants
Enhancing your Customer Experience
09:30 - 10:00 Registration and welcoming refreshments
10:00 - 10:10 Chairman’s opening address (session in French language)
10:10 - 10:30 KEYNOTE ADDRESS: (session in French language) The changing face of e-Commerce in France: trends, experiences, observations
10:30 - 10:50 How to make the e-Commerce experience content driven to encourage web traffic (session in French language)
- Storytelling and its growing importance in retail
- Creating relevant and interesting content for your target audience
- Learning how to measure the success of your content strategy
- The future of retailing: How to become more than just a shopping website
10:50 - 11:10 How can customer reviews enhance credibility, trust and advocacy with today’s consumer? (session in French language)
- Retailers and brands alike are in a constant fight for survival. As consumer expectations converge with market forces, businesses are compelled to relook at their customer engagement models. Moving away from siloed approaches, organisations are revaluating the entire omni-channel experience and how to move customers online to offline seamlessly.
- At the heart of the business change is maintaining credibility, trust and advocacy with consumers through personalisation, meaningful interactions, shareable content and authentic experiences.
- In this session, we will explore the consumer trends and market forces shaping the customer experience and how organisations are rising to the challenge.
11:10 - 11:50 ALL-STAR PANEL: (session in French language) How can you build seamless and effective customer experiences across all customer-facing touch points?
- What are the most important elements of an effective customer experience?
- How can these be tracked across touch points?
- What does success look like?
- Is a particular touch point the most important?
Maxime Taieb
VP e-commerceCarrefour
11:50 - 12:20 Coffee and networking break in the exhibition hall
12:20 - 12:50 Brand transformation: The future of 3Suisses
- Olivier is going to discuss the dynamic transformation that 3Suisses is going through in the digital age
- These changes will drastically alter the direction of the company and it’s primary business model
Minter Dial
The Myndset
12:50 - 13:10 How to create a single view of the customer
- How do you create a single view of the customer?
- What information do you need to understand the customer?
- In what way does understanding the customer better ensure engagement?
13:10 - 14:20 Lunch and networking break in the exhibition hall
14:20 - 14:40 360 Degree View on your Mobile Devices Strategy: how do you create a dynamic mobile strategy for 2015?
- How do you engage people in a mobile environment?
- How do you support consumers using their smartphones while browsing in retail environments?
- What further opportunities are there for the mobile?
o What are the benefits of these opportunities?
o Do they have any weaknesses?
o What strategies have been successful so far in encouraging the use of mobile phones?
14:40 - 15:00 How to Create Winning M-Commerce Experiences that Build Brand Loyalty and Win Market Share
Session Attendees will Gain Understanding of:
- The importance of mobile quality as it relates to brand loyalty
- The value of the user’s point-of-view in determining quality
- How to ensure that your m-commerce strategies translate to the real world where your users live and shop
- Real-world examples of how to increase the quality of your m-commerce strategies tomorrow
15:00 - 15:20 How to drive natural traffic from store to mobile
- How do you create an app focussed on service?
- How do you drive traffic to your app?
- How can you encourage consumers to download the app as a priority