eTail France 2014 (past event)
November 05 - 06, 2014
Conférence d'e-commerce française créée par les détaillants pour les détaillants
Bill Loller
Vice President, Product Management
Mobile at Tealeaf Technology, IBM
Check out the incredible speaker line-up to see who will be joining Bill.
Download The Latest AgendaUnleashing your Omni-channel potential
Sunday, May 11th, 2014
12:15 Interview: (session in French language) A roadmap for the future: What are the Key-steps to building an Omni-channel strategy?
- What does Omni-channel mean to you?
- How does it create consumer opportunities?
- How do you start this process?
o What are the development areas? - What should you invest in first?
o Technology, Infrastructure, Staff, Branding - What does a seamless ‘online’ and ‘offline’ brand look like?