Marie Cappe de Baillon

e-Commerce Co-ordinator
The Body Shop

Marie coordonne les opérations de e-commerce de The Body Shop, et est experte dans la création de contenu encourageant une hausse du trafic et la conversion en ligne. Au cours de cette session, elle va exposer ses méthodes les plus performantes et expliquer pourquoi elles sont efficaces.

Check out the incredible speaker line-up to see who will be joining Marie.

Download The Latest Agenda

Unleashing your Omni-channel potential

Sunday, May 11th, 2014

15:05 Getting it right: Leveraging the power of personalisation across new markets to become a real-time retailer

With the right approach, personalisation promises to offer both a more engaging customer experience and allow retailers insights into predicting future consumer behaviour, leading to increased sales and measurable bottom line results.
In this presentation, Qubit CEO Graham Cooke explains the practical steps needed to deliver personalisation in real-time, from data collection to finding insights and having the right team behind you. He will offer first hand case studies of how leading global retailers approach their conversion optimisation strategy, illustrating with rich examples. Expect a highly visual presentation peppered with research, video and practical inspiration for immediate use in your business.