eTail France 2014 (past event)
November 05 - 06, 2014
Conférence d'e-commerce française créée par les détaillants pour les détaillants
Arpine Huchette
Head of e-Commerce and M-Commerce
Jules
Check out the incredible speaker line-up to see who will be joining Arpine.
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Sunday, May 11th, 2014
14:45 Internationalising Vs Localising: What is best practice when entering a new region? (session in French language)
- What are the benefits of each approach? oCan they be effectively combined?
- How can you be efficient when centralising?
- What should be localised?
- oProduct?
- oService?
- oBranding?
- oAdvertising?
- oWhat are the critical success factors to efficient localising?
- How can you measure success?
15:25 All-Star Panel: (session in French language) How to successfully enter new markets: What are the mistakes to avoid?
- When are you ready to 'go global'?
- Which markets do you enter first?
- Payments: which system to use?
o How do you negotiate the issue of foreign currencies? - How do you navigate country regulations and local laws?
- Shipping and import costs Vs warehouse management – which is right for you?
- Translating the local language, are there any ways around this?
- How do you market your product in the new market?
o How do you benchmark against native, market rivals?