Pauline De Breteuil

Chief Digital Officer
Vivarte

Pauline est experte en stratégies numériques et à la tête du service numérique pour les détaillants du groupe Vivarte. Dans le cadre de ses fonctions, elle est responsable des opérations web-to-store et mobile, ainsi que de la définition et de la mise en place CRM.

Check out the incredible speaker line-up to see who will be joining Pauline.

Download The Latest Agenda

Unleashing your Omni-channel potential

Sunday, May 11th, 2014

16:45 What is best practice internet strategy for commencing new projects? (session in French language)

Identifying new users, how do you reach them?
How do you create excitement about the new project?
How can you secure an ROI?

17:05 Innovation spotlight: Forget the line! Growing the loyalty of your best customers with multi-Channel marketing personalisation

There’s a revolution in digital media and marketing, and this time it’s personal! In the near future, successful marketers will be defined by their ability to create personalized, relevant, seamless, and engaging experiences for consumers and shoppers, across all platforms, devices, and content. Rising expectations from audiences and increasing competition mean it’s time to put the consumer at the center of your digital marketing strategy and plans.
This session will paint a clear picture of the future and tell you how to win it by forgetting about the line between offline and online. Convergence is coming: are you ready?