eTail France 2014 (past event)

November 05 - 06, 2014

Conférence d'e-commerce française créée par les détaillants pour les détaillants

Thierry Lernon, Chief Digital Officer at BUT International
BUT International Logo

Thierry Lernon


Chief Digital Officer
BUT International

Check out the incredible speaker line-up to see who will be joining Thierry.

Download The Latest Agenda

Unleashing your Omni-channel potential

Sunday, May 11th, 2014


15:25 All-Star Panel: (session in French language) How to successfully enter new markets: What are the mistakes to avoid?

  • When are you ready to 'go global'?
  • Which markets do you enter first?
  • Payments: which system to use?
    o How do you negotiate the issue of foreign currencies?
  • How do you navigate country regulations and local laws?
  • Shipping and import costs Vs warehouse management – which is right for you?
  • Translating the local language, are there any ways around this?
  • How do you market your product in the new market?
    o How do you benchmark against native, market rivals?