eTail France 2014 (past event)
November 05 - 06, 2014
Conférence d'e-commerce française créée par les détaillants pour les détaillants
Alexandre Baron
Logistics Director
BrandAlley
Check out the incredible speaker line-up to see who will be joining Alexandre.
Download The Latest AgendaEnhancing your Customer Experience
Wednesday, June 11th, 2014
10:30 How to make the e-Commerce experience content driven to encourage web traffic (session in French language)
- Storytelling and its growing importance in retail
- Creating relevant and interesting content for your target audience
- Learning how to measure the success of your content strategy
- The future of retailing: How to become more than just a shopping website
11:10 ALL-STAR PANEL: (session in French language) How can you build seamless and effective customer experiences across all customer-facing touch points?
- What are the most important elements of an effective customer experience?
- How can these be tracked across touch points?
- What does success look like?
- Is a particular touch point the most important?